By now everyone knows that HP's introduction and now end to the TouchPad. How could a company such as HP get it all so wrong you ask? Well lets see if we can find out. Do not hold a gigantic press event touting your product six months before it rolls out to the stores. Do not price it a lot higher than your competitor and market leader. Do not leave it up to retailers to market your product when it comes to market instead of yourself. Do not after only a few months out into the market drop the price closer to what you should have initially and then tell everybody that you are going to stop making the product.
All in all maybe it was easy to see why the HP TouchPad failed but the big mystery is still if everyone else could see it why did nobody at HP see the same thing?
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